If You Can't Beat 'em With Show Content...

Wut whoa...

From Bubba The Love Sponge® Facebook page in February, 2015...

"Oh my eyes !!!! Weekly ratings came. Which was our 1st full week. It's all good!!!! @MrMikeCalta care to discuss them biggen"

Unfortunately to some, Bubba The Love Sponge® is still a "thing" in this area and remains relevant and newsworthy.  If you read my previous blog post on here, you probably had enough of the rant already but then Bubba The Love Sponge® popped up in the media again.

Bubba The Love Sponge® is now accused of ratings tampering.  No way! King Bubba?  To Bubba The Love Sponge®, his presence on-the-air seemed to be all about popularity and that he's #1 everywhere.  Higher ratings bring in higher ad revenues.  To some, it also boosts the ego and "nah nah nah" when talking about other radio hosts in your time slot.  And Bubba The Love Sponge® made it his daily mission, on-air and on his social media outlets, to promote himself and his #1 status.  If you follow him, he is (was) a radio God.  And his "army" hangs on his every word - and possibly on other parts of Bubba's body.  But these recent accusations, the ratings tampering investigation by Nielsen and Beasley Broadcast Group, may have finally shut him up.  As the investigation is continuing, it is unclear if Beasley will keep him on their station, WBRN-FM, which was reformatted in February around Bubba's personality and called "Bubba 98/7, No Rules Radio".

You can read about this on the New York Daily News website.  Yes it gained attention, which continues to drive Bubba The Love Sponge®.  Good or bad, the publicity keeps him relevant.

Radio War or Just Entertainment? Bubba The Love Sponge® vs. Mike Calta

Prior to December, 2014, I was a die-hard fan of the Bubba The Love Sponge® Show based in Tampa, Florida.  I mean, a die-hard fan.  Every morning I had to have my fill of what was on his mind, what was happening of importance in Tampa Bay and the rest of the country.

Lately, I've been filling my Twitter and Facebook with talk about, and against, Bubba and I felt the need to explain this a bit.

Are your followers "fake"?

"Hey I have 2,000 followers on Twitter!"
"Oh yea, well I just got 20,000 new followers on Twitter since yesterday!"

Seems unreal that, over night, 20,000 new people found you on Twitter.  And more-than-likely, they are unreal.

Indie Music and Artists

(hello blog, it's been awhile I know)

A few shows ago, I featured Indie artists.  What is "indie"?  Best way I can describe, it is not mainstream.  It isn't Katy Perry or Jay-Z or Beyonce or any of the heavyweights in music.  And that's a good thing.

Indie artists and their labels want their music heard, no doubt.  They are incredibly talented.  Where some mainstream artists "borrow" their lyrics, music tracks and beats, most indie artists are solo or design their own music from the ground up.

Elyse and the Aftermath latest CD

Last week I played the acoustic version of Novocaine by Elyse and the Aftermath - one of my favorite bands... and Elyse and I tweeted each other and I got to demo/play the new STUDIO version of this track from Love and Armour, they're latest.

One thing I really like about these artists... they are not "out of touch".  The mainstream artists get so above everyone that they don't see us here any more.  But indie artists are different.  Very cool people and great music.  All the indie music I played on my own gigs (stations) always went well and the artists welcome their listeners, fans and others who lend an ear to their talent.

Novocaine is a great song, musically, lyrically, to listen to. Check it out and check out Elyse and the Aftermath.  The CD is available on iTunes as well.